CitySavings holds 2016 Golden Anniversary Rally: 50 years of Keeping it Simple


CitySavings President and CEO Catalino Abacan shares a review of the 2015 performance and the strategic plans of the Bank for 2016.

Over 180 branch heads and regional heads converged at the Radisson Blu Hotel, Cebu City last January 23—24, 2016 for the annual City Savings Bank sales rally. With this year's theme "50 years of keeping it simple", this event brings together all sales and operations heads, as well as the bank's group heads and management team nationwide to present the Bank's key initiatives and to discuss and agree on budget commitments and action plans for 2016.

The first day started with opening remarks from President and CEO Catalino Abacan who talked about the company's strategic direction of the bank for this year. Corporate updates and team plans were presented by different group heads namely: VP Finance Riella Guioguio, AVP Information Technology Ronaldo Tiamzon, Reputation Management Head Paula Ruelan, VP Risk Management Iris Dorado, AVP Chief Compliance Officer Barry Baya, and VP Chief Auditor Anna Gatbonton.

Western Visayas Regional Business Head Julius Tiples and Eastern Visayas Regional Operations Head Adrian Dabasol presented their respective best practices focusing on loan provisioning and enhanced operation processes at the branch level. Abacan on the other hand acknowledged the newly appointed Deputy Sales and Marketing Heads — Marson Senica for Luzon and Julius Tiples for Visayas and Mindanao. A highlight of Day 1 was the ceremonial pinning of 50th anniversary pin led by UnionBank President and COO Edwin Bautista.

Day 2 started with a workshop session where all the sales and operations heads were asked to present their projections and action plans for 2016 loan releases. AVP for Sales and Marketing Harry Abellana put out a challenge for them to stretch their budget and commitments to achieve the 3.3 B net income after tax (NIAT) for this year. Chairman of the Board Eugene Acevedo ended the 2-day sales rally by encouraging all CitySavings Bankers to keep the passion alive and to continue to be a force for social advancement. He also challenged the team to sustain the bank's success through strategic action plans to capture the remaining 50% of the teacher market who are not yet customers of the bank.

This annual event is a collaborative effort of Sales and Marketing along with Reputation Management and other corporate teams.