CitySavings launches Project ₱er@parasyon


The participants from Visayas and Mindanao at the conclusion of the Project ₱er@parasyon launching and workshop with EVP Channel Management Levi Villanueva (2nd row, standing 4th from left), VP Sales and Marketing Harry Abellana (seated, 3rd from left) and Reputation Management Head Paula Ruelan (seated, 1st from left).

City Savings Bank (CitySavings) recently launched its newest signature corporate social responsibility (CSR) initiative on practical wealth management for public school teachers dubbed as Project ₱er@parasyon with a series of internal workshops last April 25 and 26 for Visayas and Mindanao; and May 17 and 18 for Luzon to equip the bank's regional and branch business heads with the needed skills.

The internal workshop highlighted the role of CitySavings to nurture the financial well-being and protect the interest of consumers by promoting financial education especially for its main clientele, the public school teachers. After an in-depth discussion of the module, a teaching demonstration followed to validate the participants' understanding, proficiency and ability to effectively impart their knowledge to future beneficiaries.

CitySavings sees a huge potential for Project ₱er@parasyon to instill a change in mindset on wealth management and aid the beneficiaries to plan for a financially stable future. In its 50 years of existence, the bank has helped teachers not only through flexible loan programs but also through education-related CSR projects in line with its vision of being the neighbor of choice by giving back to the communities where it operates as well as to strengthen the bank's good governance advocacy.